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McDonald’s Signs Weight Watchers Diet Deal
In a world-first, McDonald’s has signed a deal with Weight Watchers to promote some of its meals, such as Chicken McNuggets, as ideal for dieters.
Three meals marked with the Weight Watchers logo will go on sale in New Zealand today and are expected in Australian outlets later this year, as part of a six-year push by the fast-food giant to change its image.
The move comes three years after McDonald’s paid $330,000 to put the Heart Foundation’s tick on seven meals, including burgers and nuggets.
In the new deal, McDonald’s will use the Weight Watchers logo on its menu boards and tray mats. Weight Watchers will promote McDonald’s to dieters.
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Posted 4 months ago + Permalink ∞
